Hello!! I am Keith.
I am a UX designer based in San Francisco Bay Area.
I have 4-5 years of UX and Product Design experience, along with end-to end, 0-1 full product design and development cycle experience with successful shipped products.
My work experience allows me to understand
how important empathizing with people, including stakeholders of businesses, understanding user's pain points are. I value people's needs and ideas, like how they want to resolve issues and move forward. I also learn how to ideate and build user-centered design to help user simplify their task and accomplish their goal.
I am also a husband, and a father of 2 boys, who are extremely active and constantly train me to be able to wear many hats at the same time. I am also a livid basketball and baseball fan. My inspiration is always from family, kids and sports. That is also why I am always able to make a positive impact on people's lives.

Please connect with me through LinkedIn. Talk to you soon!
My Skills

User Research
Interview, Survey, Iterate, launch...then Interview, Survey, Iterate, again
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Wireframe/Prototype
"Don't always talk on the paper"
Yes, a tangible concept is the best way to validate the designs and communicate with users

Digital Marketing
What is the better way to boost up your business?
Yes, doing it digitally

Design Thinking
Rome is not built in one day. It requires steps of Empathize, Define, Ideate, Prototype, and Test
Wait... What about Rome?

User Interface
Users are tech-savvy, no problem
users are not tech-savvy? No problem
I am here to build a simple, easy to use application, not a super-computer that no one knows how to operate

Bilingual
Chinese is one of the most frequently used languages in the world. You don't know Chinese? I am here for you~
你好
UX Methodology
Design Thinking
User Research
User-Centered Design
Storyboarding
Persona Development
Usability
Accessibility
Ideation/ Design
Sketching
Wireframing
Usability Testing
Prototyping
Technical
Adobe Creative Suite
Adobe XD
Confluerence
Figma
Google Suite
Jira
Keynote
Miro
Trello
Slack
Microsoft Teams