Hello!! I am Keith.

I am a UX designer based in San Francisco Bay Area.

I have 4-5 years of UX and Product Design experience, along with end-to end, 0-1 full product design and development cycle experience with successful shipped products.

My work experience allows me to understand

how important empathizing with people, including stakeholders of businesses, understanding user's pain points are. I value people's needs and ideas, like how they want to resolve issues and move forward. I also learn how to ideate and build user-centered design to help user simplify their task and accomplish their goal.

I am also a husband, and a father of 2 boys, who are extremely active and constantly train me to be able to wear many hats at the same time. I am also a livid basketball and baseball fan. My inspiration is always from family, kids and sports. That is also why I am always able to make a positive impact on people's lives.

Please connect with me through LinkedIn. Talk to you soon!

My Skills

User Research

Interview, Survey, Iterate, launch...then Interview, Survey, Iterate, again

Wireframe/Prototype

"Don't always talk on the paper"

Yes, a tangible concept is the best way to validate the designs and communicate with users

Digital Marketing

What is the better way to boost up your business?

Yes, doing it digitally

Design Thinking

Rome is not built in one day. It requires steps of Empathize, Define, Ideate, Prototype, and Test

Wait... What about Rome?

User Interface

Users are tech-savvy, no problem

users are not tech-savvy? No problem

I am here to build a simple, easy to use application, not a super-computer that no one knows how to operate

Bilingual

Chinese is one of the most frequently used languages in the world. You don't know Chinese? I am here for you~

你好

UX Methodology

Design Thinking

User Research

User-Centered Design

Storyboarding

Persona Development

Usability

Accessibility

Ideation/ Design

Sketching

Wireframing

Usability Testing

Prototyping

Technical

Adobe Creative Suite

Adobe XD

Confluerence

Figma

Google Suite

Jira

Keynote

Miro

Trello

Slack

Microsoft Teams