Building strategies to boost up a business by segmenting the needs and implementing digital marketing strategies.
Overview
Freshnow is a new e-commerce startup,
formed by 2 entrepreneurs.
Their goal is to aim for young professionals that go for choices of food with good quality from countries such as China, Hong Kong, Japan, and Taiwan.
However, due to the lack of experience and funding, they were not able to attract any customers.
My role
UI/UX Designer
Collaborate with 4 stakeholders, 1 Graphic Designer
Timeline
1 week per design sprint/ Starting from Oct 2020
Tools
Google form for survey, Adobe Illustrator, Adobe InDesign, Figma
Pain Points
Weekly sales expectation was not met:
3-4 sales, $50 average per week
Relied on WeChat Business to attract new leads
and customers but failed to bring in new customers
Relied on word of mouth but failed to speed up the process. Due to lack of funding, advertising commitments were not expected
Current customers-Demographic
Chinese from Hong Kong, Taiwan - 70%
Existing products serving the target audience- 20-30%
New leads from existing customers- 1 to 2 per customer
Shopping cart abandonment- 40%, $50-60 per cart
How might I?
With the limited resources, how could I help to boost up their sales and build a marketing strategy for the business?
Freshnow's Logo
I started from the scratch and the logo came with different ideas and alignments
collaborated with stakeholders how to move parts around within the logo.
.png){kind=logo}
Styleguide
Style guide was created based on stakeholder's preference, and choices of produce.
Stakeholders would like to me focus on digital fliers as they would proceed with website redesign in the future
Freshnow's flyer
Flyer in Engish is created
Fliers in Chinese (Traditional and Simplified Chinese) are created for specific target audiences: Customers from Hong Kong, Taiwan ( Traditional), and Mainland China, Singapore, Malaysia (Simplified)
Flyer in Traditional Chinese
Flyer in Simplified Chinese
Flyer in English is created as newsletter for emailing customers.
Seasonal Flyer is created for future holiday observations
Conclusion
Weekly sales boosted up to 3-4 daily, raised average to $80 per sales
Communication is key; stakeholders and I keep in touch once in 2 days.
What's New?
Continue reiterating the website. The current website built by Shopify will be temporarily closed for migrating a newly designed one.
Stakeholders are raising funds for website redesign.
Continue to explore the opportunity of marketing shares of non-Asian customers from direct competitors, approach venture capital for fund raising and expansion.